Pickitwise

Madis Merila

founder of Pickitwise.

Madis Merila, the founder of Pickitwise, has been a problem solver since childhood. Whether that meant picking apart homeelectronics or trying to escape dull work in the garden, his parents encouraged him to do.

Little did he know that this exact skill would later help him win robotics competitions and create solutions for many urgent issues, such as fields of strawberries unpicked due to the lack of workers. Thus, Pickitwise was born - an elegant solution for the benefit of sweet tooths around the world.